📊A SYSCA State Of The Universe 📉
An update on the 🪐SYSCA Universe🪐 from ur anxious leader 𓆩♡𓆪
Today, in place of a cute but self-indulgent diary entry, I thought I’d give you a cute but self-indulgent SYSCA State Of The Universe address!! I’m constantly banging on about transparency and authenticity being the KEY to making a universe like ours work, and since you’re the people that keep this thing living, laughing, and loving, I thought it would be cute if started sending you all quarterly reports to let you know what we’re up to round here.
Hope you’re into it - it’s been really cute for me to reflect on what we’ve already achieved together!!
Some results from our 2023 SYSCA survey
A sale for you to support the media you love!
A reintroduction to the characters in the universe
An update on supporter bonuses and
On our podcasts
On our newsy
On our new website!!!!!
And everywhere else we hang out
Are you an organisation that wants to work with us?
A final note xxx
Our SYSCA Survey
As you all know we ran our 2023 SYSCA Survey a month or so ago, and we use that to shape a lot of what we do around here (because naturally, this thing is all about YOU), so I thought I’d start off with a few findings!
We found out that you read us at all ages:
And that you read us in 138 countries and in every state in America (!!!!)
And we also found that most of you LOVE what we do, but aren’t in the financial position to support us financially - and we totally get that!
In response to this, we decided to run a sale for the week for anyone who wants to support the media they love (and get access to all the goodies we’ve introduced/ and are about to introduce - see below) to make things a little bit easier on you!
So, if you’ve been thinking about supporting us (love u🥺🥺🥺) now might be the time to do it, with 20% off annual subscriptions!
What you get as a supporter 𓆩♡𓆪
First of all, to anyone who supports us already - we are literally obsessed with you. You keep the lights on, the rent paid, the information free and accessible to everyone - you’re literally the BEST! Which is why this year we’ve really leaned into giving you more. We know that a lot you support us just because you want to support the media you love, but it’s also important for us to give u more than just our virtual hugs (which I’m sending you via every newsy.)
So! As a supporter you now get:
Added to our ‘Close Friends’ list on Instagram where you can expect:
behind the scenes peeks into interviews with celebs, secret projects, events I speak at, and the general running of SYSCA
unhinged and unfiltered theories and rants
memes & hilar screenshots from the SYSCAverse
hot takes on whatever I’m watching in bed
embarro shit that I do basically daily
cameos from all ur fave members of the SYSCA universe (including Squish, Bel & Normy if we’re lucky…)
quotes and updates from all the books we’re reading
a bunch of recipes (like Hayden’s smashburgers - which are saved in our highlights)
early access to competitions and giveaways
+ all the other weird shit that tends to happen in our day-to-day lives
ACCESS TO SUPPORTER-ONLY COMPETITIONS
This year we’ve given away a huge Pleasing pack, 3 sets of tickets to The 1975, tickets to watch Rupi Kaur, a huge signed Lorde poster, and there’s more to come!
My Friday 'Diary Edish' with recs and final thoughts links 📝
Bel’s weekend newsletter 💌No News Is Good News💌 where she breaks down things like losing friends, evacuating your life, being brave… all the good stuff
And what’s in the works…
A supporter only B**k C**b….
A WHOLE lot of our old essay’s from the SYSCA vault that I want to send to you (think Imposter Syndrome, trusting your gut, old interviews….)
Anything else you tell us you want
A reintroduction to the characters in the universe:
The OG’s
You already know me, I’m Luce, and I’m the voice you hear every goddamn day - sorry or you’re welcome ❤️🔥❤️🔥❤️🔥❤️🔥
Then we have Rubes, the silent hero of this whole goddamn thing. Rubes looks after all our commercial opportunities & partnerships (making sure we can pay rent), edits ALL our podcasts, manages my ENTIRE life, and runs all our WIPs, briefs, calls - she’s the Commercial Director that dreams are made of and we quite literally would not exist without her. A reminder to kiss your silent hero today!
And - since I know I’ll get questions - our creative genius Liv is off on her big overseas adventure and waved goodbye to SYSCA this year. Don’t worry, she’s slaying in Oslo rn.
The recurring characters:
Bel 🔔chimes in🔔 every Thursday with her whimsical musings on life/ love/ being a worn-out woman, and everything in between. She also writes our Sunday Newsy ‘No News Is Good News’ and is my legit soul sister. You’ll be seeing much more from her this year…
🌞London Laura🌞 is our chief of romanticising literally everything. She’s also the co-host of Culture Vulture and the cook behind Shit You Should Cook About! As a classic 2w3 and ENFP combo, she will definitely ask you all what your love language is at some stage.
🏀Slam Dunc🏀 is the DJ and Dad of the group, Dunc is freakishly smart about media/ tech and has pretty hot takes on most things. He’s also my bestie and one of the co-hosts of The Shit Show!
🍷Squish🍷 is my brother and other co-host of The Shit Show! He’s been told he has an ‘attractive voice’ and he talks to us a lot about space, Formula 1, and the economy.
New characters:
🖌Abby🖌 is our new designer!!! You haven’t met her yet, but she’s another bestie from Blenheim and any new designs you see coming out of SYSCA are her masterpieces. I can’t wait for you to see them - she’s the best.
🤑Dyl🤑 isn’t a new character - he’s been around for as long as we’ve been making money - because he’s our accountant!!! And he’s - you guessed it - another bestie from Blenheim (he was Squish’s mate before he was our accountant.) Dyl is incredibly important because he makes sure we don’t accidentally commit tax fraud (Ruby’s biggest fear) and reassures Rubes and I every month that we’re doing just fine. To say Rubes and I are obsessed with Dyl is an understatement.
Our podcasts 🎙
Our podcasts have been going through a bunch of changes this year - new cohosts, new release days, (and we’ve even introduced some entirely new pods!!)
Culture Vulture:
With the departure of Liv we’ve brought in the WONDERFUL London Laura to help us make sense of the pop culture world. And we’ve already tackled some big stuff with her, like Ozempic, dating the person who makes you cringe, and most recently THE ENNEAGRAM TEST!
Own The Feels
We just launched a WHOLE NEW POD SERIES all about breakups!!! We got to do this using all of your stories (ugh I love you) and with the support of Love Better. It’s also co-hosted by Liv so if you’re missing her in your ears, you have her back!
The Shit Show
Our weekly news show is still our most popular show, and it’s gone through a few changes this year - namely the introduction of a few new co-hosts! So, on any given week you’ll hear me, Squish, Dunc, or even Bel on the mic talking about The Shit Show that is this world.
Our newsy:
I don’t think I need to spend much time explaining the newsy to you, because you READ IT EVERY DAY!!! But it’s still my most treasured part of this community and a goddamn privilege to wake up at 5 or 6am (it’s getting later and later tbh) to write to over 70,000 of you!!! What the hell!!! Who gets to do that!!!
This year we’ve introduced my Diary Edish, Bel’s Sunday Edish, Laura’s Shit You Should Cook About and are doing a LOT more competitions in here (which is my fave thing ever - I love seeing you all win stuff!)
If you think you know someone who might love this newsy (or just love being a part of a cute community like this) please send it on to them!!
Our website:
We have a BRAND NEW WEBSITE that we’ve been working with Daylight on for MONTHS now and it’s nearly here. It’s taking everything in me not to LEAK how cool it is, but I’m gonna be giving some sneak previews to Close Friends…..
As for everywhere else we hang out…
It’s all just… ticking along!! Our Instagram is still cute, our TikTok is full of concert videos, shitposting, and me commenting on Succession edits, and Twitter is where I connect with my fellow stans - come and find me wherever suits you!!
Are you an organisation that wants to work with us?
If you’ve been reading all of this and thinking… holy shit, this is one hell of a community and we’d like to work with them on something, we’re open to it (gotta keep all those characters paid don’t we!)
We’ve got space across all our platforms that we're happy to work with you within if you align with our values, so here’s our media kit:
Use our deets on there to get in touch 👀
Final thoughts
Just that I love you so goddamn much and all of this is because of you! Good media takes time, money & support, and by spending this time with me, paying to keep it running, & sending me all your gorg responses to this thing, you give me ALL THREE.
Shit You Should Care About would not exist without you, and I wish I could give you all a forehead kiss right now. But since I can’t, Harry will xxx
And don’t forget you can get 20% off an annual subscription right now!! Love you!!!
BOOK CLUB !!!!!
YOU ARE THE ACTUAL SHIT ❤️