Sorry For The State of This Newsy
Mōrena lil shits!!
So I’m currently pre-writing at least of half of today’s newsy (it’s the day before) because one of our besties (and Rubes’ boyf) is home from Sydney (he lives there) and you better believe we are celebrating with him tonight! So if the second half of this newsy sucks (or there is no second half) that means I had a good night!
Also LOL to everyone who saw me on the news the other night - so glad you have a face to the name and rambling words now!!!
🥺 If you want to pay for the media you love and make sure I can continue to do this for you, PLEASE, become a SYSCA supporter here - I need you! 🥺
Labels are making musicians use TikTok
Urban Outfitters enters web3 world with a collaborative NFT release
The hottest trend on TikTok? In-depth analysis
A$AP Rocky Has Been Arrested at LAX
I am hungover so you get horoscopes
Is the middle colour of a traffic light yellow, orange or amber?
Labels are making musicians use TikTok
And some of them are really good at it because they don’t wanna be. This is something I thought about as I scrolled through Maggie Rodgers’ feed trying to figure out when her new album was gonna drop. Maggie seems like the most un-tik-tokiest person you could possibly find - she’s literally a Harvard grad student studying “the spirituality of public gatherings and the ethics of power in pop culture.” I can’t imagine she gives a shit about TikTok clout, but for some reason, she’s suddenly become pretty bloody active on there. And then I saw a video of her in a bathroom with the caption “not me drunk at 2am in the east village remembering someone is gonna yell at me in the morning to post on tik tok," which answered all my questions. Of course her label wants her on here.
Before I get any further into my silly little analysis of this silly little phenomenon, a newsy I love to read, Dirt, inspired this section because as with any thought I have, someone else usually comes along to write it in a better, more structured and more direct way. I’ll continue.
Dirt pointed out that Florence Welch (I take it back, she is perhaps the most un tik-tokiest person you could possibly find) is also reluctantly promoting her new music on TikTok, posting a video of her singing saying "my label is begging me for 'lo fi' TikToks so here you go. pls send help."
The thing is, TikTok values transparency and things that aren’t overproduced or sanitised. So this ‘realness’ - this ‘peek behind the curtain’ is actually exactly the type of shit that’s gonna thrive on TikTok. Maybe that was actually the instructions they were given from their marketing managers? Maybe they said ‘make people think that you think this is dumb and you really don’t wanna be on this platform and they’ll eat it UP!’
All of this is to say that if you’re a celeb and you’re being ‘forced’ to be on TikTok, please don’t try and make a snippet of your song into a viral dance (I’m looking at you Ed Sheeran and Camila Cabello), and also… maybe I should be a marketing manager?
Urban Outfitters enters web3 world with a collaborative NFT release
So you can buy a boho rug for the house you bought in Decentraland :P
This is all you need to know (it’s the same as every other collab NFT drop I’ve mentioned):
“Adding to the growing number of retailers stepping foot into the web3 space, Urban Outfitters Europe has revealed its support for the launch of Smiley’s non-fungible token (NFT) artwork designed by graffiti artist, André Saraiva.
Honouring its 50th anniversary, Smiley has released 500 limited edition, collectible NFTs that will also unlock prizes and awards for the owners, all of which will be announced over the next 10 weeks.”
The hottest trend on TikTok? In-depth analysis
Another piece about TikTok which you should read if you 1) use TikTok or if you 2) don’t use TikTok but want me to be your guide to social media even if you don’t use it.
Terry explains it all way better than me, so go and read her story will ya?
A$AP Rocky Has Been Arrested at LAX
For his connection to a shooting? Doesn’t he have a baby on the way?
"A$AP Rocky was detained Wednesday by the Los Angeles Police Department in connection to a November 2021 shooting. According to NBC News, his lawyer has confirmed his arrest.
Per NBC, A$AP Rocky was under investigation for a November 6 shooting in Hollywood near Vista del Mar and Selma Avenue. A news release from the LAPD refers to A$AP Rocky and the victim as “two acquaintances” and says that they got into an argument that “escalated and resulted in the suspect firing a handgun.” The victim told officers that A$AP Rocky shot at him “three to four times,” grazing his left hand, before fleeing with two other men. The shooting does not appear to have been reported in the press at the time."
I am hungover so you get horoscopes:
Check them out here: https://astrostyle.com/
Do you wave to courteous drivers?
Most of you said yellow, then orange, then amber. Personally, I think it’s orange.
Boris Isn’t Sorry For Party Rocking (The Shit Show)
What Your Jealousy Is Really Telling You (Culture Vulture)
SHAWN MENDES COMES OUT AS OKAY (Gawker)
TIKTOK'S "ZARA VS. SHEIN" OBSESSION SHOWS JUST HOW SOULLESS FAST FASHION IS (HighSnobiety)
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