Hi lil shit!!
I’m Luce, I run a media company called ✨shit you should care about✨ and I’ve made it my silly little duty to make sure you all get the news without getting down in the dumps.
Wtf?
Yep, I wake up at 5am every weekday to bring you the most fun, up-to-date, & chaotic news update on the internet. We talk about everything from hard news, pop culture, Harry Styles (or whoever our latest crush is) and 🔮 the future🔮
Where tf?
We’ve built what we lovingly call the 🪐SYSCA Universe.🪐 We make the world make sense in our newsletter, on Instagram, in our news podcast The Shit Show, our pop culture podcast Culture Vulture, on TikTok, on Twitter and basically anywhere else you can exist on the internet.
Who tf?
Our universe is of course made up of multiple characters.
The main characters:
You already know me, I’m Luce, and I’m the voice you hear every goddamn day - sorry or you’re welcome ❤️🔥❤️🔥❤️🔥❤️🔥
Then we have Rubes, the silent hero of this whole goddamn thing. Rubes looks after all our commercial opportunities & partnerships (making sure we can pay rent), edits ALL our podcasts, manages my ENTIRE life, and runs all our WIPs, briefs, calls - she’s the Commercial Director that dreams are made of and we quite literally would not exist without her. A reminder to kiss your silent hero today!
And you’ll all know that our creative genius Liv is off on her big overseas adventure and waved goodbye to SYSCA this year. Don’t worry, she’s slaying in Oslo rn.
The recurring characters:
Bel 🔔chimes in🔔 every Thursday with her whimsical musings on life/ love/ being a worn-out woman, and everything in between. She also writes our Sunday Newsy ‘No News Is Good News’ and is my legit soul sister. You’ll be seeing much more from her this year…
🌞London Laura🌞 is our chief of romanticising literally everything. She’s also the co-host of Culture Vulture and the cook behind Shit You Should Cook About! As a classic 2w3 and ENFP combo, she will definitely ask you all what your love language is at some stage.
🏀Slam Dunc🏀 is the DJ and Dad of the group, Dunc is freakishly smart about media/ tech and has pretty hot takes on most things. He’s also my bestie and one of the co-hosts of The Shit Show!
🍷Squish🍷 is my brother and other co-host of The Shit Show! He’s been told he has an ‘attractive voice’ and he talks to us a lot about space, Formula 1, and the economy.
New characters:
🖌Abby🖌 is our new designer!!! You haven’t met her yet, but she’s another bestie from Blenheim and any new designs you see coming out of SYSCA are her masterpieces. I can’t wait for you to see them - she’s the best.
🤑Dyl🤑 isn’t a new character - he’s been around for as long as we’ve been making money - because he’s our accountant!!! And he’s - you guessed it - another bestie from Blenheim (he was Squish’s mate before he was our accountant.) Dyl is incredibly important because he makes sure we don’t accidentally commit tax fraud (Ruby’s biggest fear) and reassures Rubes and I every month that we’re doing just fine. To say Rubes and I are obsessed with Dyl is an understatement.
Famous friends of SYSCA (aka people who follow us on Instagram but have no idea we exist)
🕵️♀️Transparency alert: I’m putting these here so you think I’m cool.
Madonna, Bella Hadid, Blake Lively, Chrissy Teigen, Dan Levy, Joe Rogan (lol), Liza Koshy, FINNEAS (actual bestie, listen to our interview with him here), Lorde (another bestie, and another interview here), Vanessa Hudgens, Chloe Grace Moretz, Cory Booker, Cara Delevigne, Awkwafina, Busy Phillips, Gemma Styles (two degrees of separation from Harry Styles eh??), Jessica Alba, Benee (another interview!!), Ashley Graham, Daisy Edgar-Jones, The Daily Show, Kaitlyn Denver, Shay Mitchell, Anna Sophia Robb, Pandora Sykes, Maddie Cline, Jesse Williams, Halle Berry, Tess Holliday, Celeste Barber, Claudia Selewski, Ross from The 1975 (huge for me.)
Famous friends of SYSCA who unfollowed us
🕵️♀️Transparency alert: I’m putting these here so you know I’m not cool.
Ariana Grande, Dua Lipa, Olivia Rodrigo, Reese Witherspoon, Joy Crookes.
Shit You Should Care About in the ✨tradish media✨
Read:
How The Women Behind ‘Shit You Should Care About’ Took Over The World
It's time we stopped treating fangirls as pop culture's favourite punchline
Meet the Three Women Women Behind the Sh*t You Should Care About Instagram Account
Shit You Should Care About: The Kiwi trio behind the news Instagram with 2.5 million followers
